Customer Intelligence & Loyalty

Turn one-time shoppers into lifetime VIP customers

OneScale connects customer profiles directly to every POS register. Leverage automated RFM customer segmentation, multi-tier loyalty points, barcode gift cards, and WhatsApp marketing campaigns — without paying for a separate CRM tool.

Algorithmic Customer Intelligence

The Automated RFM Customer Matrix

Every checkout dynamically updates Recency (R), Frequency (F), and Monetary (M) scores. Know exactly who your best customers are and re-engage churned buyers before they disappear.

Champions

Top 5%

Bought recently, buy often, and spend the most.

Action: Reward with VIP perks & exclusive previews

Loyal Customers

High LTV

Buy regularly and responsive to promotions.

Action: Upsell premium tiers & referral bonuses

Potential Loyalists

Growth

Recent buyers with average spend frequency.

Action: Offer membership & point incentives

At Risk

Action Needed

Spent good money in the past, but haven't visited recently.

Action: Send 1-click WhatsApp re-activation voucher

Can't Lose Them

Urgent

High lifetime spenders who have gone dormant.

Action: Personal phone reachout or major discount

Complete CRM & Retention Stack

Built directly into the core POS and ERP, so customer data flows in real time with zero manual imports.

Automated RFM Customer Matrix

Algorithmic Recency, Frequency, and Monetary scoring that continuously classifies your customer base into Champions, Loyal Customers, Potential Loyalists, At-Risk, and Dormant accounts.

Automated Recency Scoring
Frequency Thresholds
Monetary Spend Tiers
Churn Prevention Alerts

Multi-Tier VIP Loyalty Program

Set custom point earning ratios per currency spent, configure VIP tiers (Silver, Gold, Platinum), and let cashiers redeem points with 1 tap at the POS counter.

1-Tap Checkout Redemption
Tier Progression Rules
Points Expiry Controls
VIP Member Discounts

WhatsApp & SMS Direct Marketing

Trigger automated digital invoice receipts via WhatsApp, and launch targeted promotional voucher blasts directly to specific RFM cohorts (e.g. bring back customers at risk).

WhatsApp E-Receipts
Cohort Promo Blasts
Personalized Voucher Codes
Opt-out Compliance

Digital & Physical Gift Cards

Issue, track, and redeem branded barcode gift cards. Supports partial tender deductions, balance reloads, promotional card campaigns, and expiry enforcement.

Barcode Card Scanning
Real-Time Balance Check
Partial Redemptions
Prepaid Store Credit

Feedo Customer Feedback Kiosk

Collect 1–5 star ratings and Net Promoter Score (NPS) at your counters. Receive real-time manager alerts for negative feedback to resolve issues before the customer walks out.

1–5 Star Rating Counter
Negative Review Webhooks
NPS Score Tracking
Staff Service Feedback

Customer Lifetime Value (LTV) Analytics

Understand who your highest-value customers are, their average basket size, purchase cadence, and category preferences across all your store locations.

Lifetime Spend Tracking
Basket Size Analytics
Multi-Store Cross-Shopping
Credit Limit Balances

Explore Connected Engines

OneScale CRM works hand-in-hand with inventory, POS, and financial accounting.

Boost your customer lifetime value today

Get a live demonstration of automated RFM segmentation and loyalty points on WhatsApp.